Author: Shannon Murphy
-www.Maxblogmoney.com
As an Internet marketer, it is hard to decipher between modern marketing, and old techniques that have been exhausted throughout the years. Yes, it is true, our profession is in a stage of infancy compared to the more common professions out there, but there are still many marketing ideas that may not be as effective as their newer counterparts. My purpose is to give you some guidance to which ideas are the best out there today. Whether you are a marketer of many years with experience, or the “new kid on the block,” this article is a must read.
1. Let Yesterday Go
When I say yesterday, I am referring to the ideas that made the first Internet marketers millionaires. These were the days when you could get a domain name, build a simple website, use a little promotion, and be the top dog in whatever niche you desired. Now, these times have passed. In fact, if you are reading this article and have the slightest notion that simply creating a website will be your easy way to financial success, please keep reading because you have the most to learn! There are many marketing techniques that are still being used to this day that have lost their luster, not that they don’t work, but they are not as effective as advertised. For Example, Yahoo! Groups. This form marketing was a hit 4-6 years ago. Sign up for Yahoo! groups within your niche and exchange product offers, information, and website links and you will be rich instantaneously. For some, this may have been true, but for most it was just another bust. I recently looked up Yahoo! Groups related to Internet Marketing and there are tons of groups at your disposal, but the activity within them has peaked years ago (the first group had ~21,000 comments May of 2006 compared to ~400 May of 2009). Yahoo! Groups are still effective, but the niche target needs to be much more specific and recent (within the last 2 months). The main point is, realize that the Internet marketing environment is forever changing and it is hard to keep up without the right approach…
2. Stay Ahead Of The Game
Use marketing methods that can keep up with the ever-changing environment. The 1 million dollar question is, what methods are those? Any method that can change with the environment simultaneously is a good bet. For example, the best technique that suits this criteria is a blog. A blog is an ongoing accumulation of content that can easily be updated to give the latest marketing tips, news, and ideas. You can even use a blog to be the first “expert” in a particular niche. Do your research within your niche and be familiar with the newest upcoming news and create several blog posts based on what your research. With the a blog optimized to perfection, your posts will become viral and search engines will be waiting for your newest content.
Another method that is becoming more and more popular is social media marketing. Social Media Marketing is using social networks such as Facebook, Twitter, YouTube, and Myspace to find potential customers within the same niche to market your products to. The great thing about social media is it is free, it can create mass exposure in little time, and it gets your name out there for credibility. You can also link your social media services with your blogs for maximum effectiveness.
3. Videos Do Wonders
Now, I am sure you have heard of using videos to market your services and products, but did you know that videos combined with blogs and your social media networks are the newest and freshest marketing methods to day (August 10, 2009). Ever since video marketing has hit the market, it has been a top ranked marketing technique. Blogs continue to grow in popularity because of their flexibility, easy use, and growing applications available. You know that social media networks can easily be intertwined with blog sites, just as videos can, but did you know that videos can now be integrated into your social media networks through third party applications? Check out Tweetdeck.com, a third party application for Twitter and Facebook that allows you to integrate several effective methods to create a well-oiled, modern, marketing machine.
Sum It Up
If you want to excel in the Internet marketing world, you need to stay ahead of the game. This means, leaving behind marketing methods of the past. Make sure you do your research to find out which are old and outdated and which are not. Choose techniques that can easily be changed to accommodate the ever-changing marketing environment. Blogs are great because they can accomplish this through the numerous upgrades available through plugins and widgets. Social media networks, just like blogs, can be used to easily update visitors and interested viewers on new marketing products, services, and ideas that may be helpful in their quest to financial freedom. Lastly, videos sum up both blogs and social media. Any video you create can be integrated into both marketing mediums to discuss the newest marketing tips, news, and ideas.
By Shannon Murphy
-www.maxblogmoney.com
