Blog Marketing System
Blog Marketing systems can be defined as a system in which you market products, gains leads, and promote businesses/services using nothing but a blog. There are many forms in which a blog marketing system can be found. The most common, I am sure you have seen is a similar set up to this very site. Tons of content with opt-in form options, affiliate banners, and so forth. The other, very few people take advantage of, and that is using a blog for many aspects of their business. For example, my partner and I use blog marketing systems for every aspect of our business including product promotions, product launches, branding, and even membership sites and have had great success doing it.
The blog marketing system I want to expand on and talk to you about is the one Max Blog Money developed which is perfect for gaining leads, making sales, and branding business all at the same time. The following story will put it all in perspective for you…
About one year ago Patrick (my partner) and I decided to really concentrate on building an Internet business. For the previous three years, we built blogs and expanded our knowledge on the website platforms. Since blogs were what we knew best it was the perfect opportunity to get our foot in the Internet marketing door and start teaching people.
We developed a training program called Max Blog Money Pro Blog Edition which teaches you how to build a blog just like this one, here at maxblogmoney.com. Incorporate the right optimization techniques, right marketing techniques, and right content and you have yourself a solid blog to grow any business on. So, this was the product, and a good one at that. Then problems arose; there were way too many similar products out there and second we didn’t have ANY money to actually launch the product.
Now we are left with two problems we needed to confront: 1) Differentiating our product. 2) Actually launching it. Our brains started ticking and after a week or so of contemplation, eureka! What if we could launch our product through what we knew best, a blog. Furthermore, to differentiate our product, what if we teach people the exact system we use to launch (if it works of course). We had a game plan, we would launch the training course, Max Blog Money Pro Blog Edition, through a blog platform, record the stats and then teach people how to do the same with any product/service imaginable. The process went like this:
- Ok, so launching the product, how did we go about it? Well we started with the basic blog platform and went from there. Every successful product launch needs to first filter out interested prospects from the wishy-washy (don’t know what they want) prospects, and it’s accomplished through a squeeze page. That was the beginning, our home page would be a squeeze page (without side bars or any blog qualities) so it looked like a real squeeze page.
- Next, once the prospects fill out name and email, to try and capitalize on sales right away, there was a one time offer page. We gave interested prospects the opportunity to buy MBM Pro Blog Edition at a one-time-discount of $27. It was a real OTO page too, once you left you could not go back (thanks to some nifty code we came up with).
- Once they filtered through the OTO page we would send them to the actual blog with information about ourselves our business and the option to upgrade at the normal price of $37.
This did three things at one time for us: 1)Gained subscribers, 2) Made sales, 3) Branded our business. Now it sounds simple, and once it is all together it is, but building it the right way is very complicated if you do not have the right direction. Needless to say, we networked and picked up 2 other JV’s to help us launch. The product ended up bringing in over 700 subscribers, $1,406.05, and tons of followers of our business in 8 days of promotion. Very successful for our first product launch seeing it was done through a “homemade” marketing system using absolutely nothing but a blog!
We now give away Max Blog Money Pro Blog Edition and sell our experiences, wrapped up in a product called Max Blog Money Premier. Learn how to build a proven blog marketing system that will teach you different ways to use a blog and widen your business perspective at minimal cost with Max Blog Money.
