I had an “awakening”  this afternoon.  It came about while looking for joint ventures for our new product launch for MBM Premier.  Last night, I went to Google and I typed in some keywords that have relevancy to our product (great way to find authorities in your niche if you are launching a product).  I had a reply today that opened my eyes.  Even though it wasn’t what I wanted to hear, it was what I needed to hear and actually made me contemplate Max Blog Money’s entire approach to marketing MBM Premier…

I ran into a well thought out and well managed blog.  The exact keywords I typed into the search, I don’t remember, but this blog was atop the search engine.  I went on to email the webmaster (owner of the blog) Michael *(last name confidential)*.  Here’s how it went down…

Me to Michael…

Hi Michael,
My partner Patrick and I are looking to launch a product soon, and it falls within the category of building a business with a blog. We are hoping you will be along for the ride.

The approach is building an entire marketing system with a blog. It focuses on helping the “little guy,” seeing that not everyone has a stock pile of money to pay a programmer or buy a high-dollar script to get the job done. Our system transforms a blog into a complete marketing system. It is perfect for those looking to start an online business(in-expensively and easily) from the ground up, launch a product, and/or promote products.

We have a video explaining where we started, why we’re doing what we are now, and why we believe our product is valuable and totally unique
> http://premier.maxblogmoney.com/jv-opportunity

We would greatly appreciate it if you take a look and get back to us with good or bad news, hopefully the former :). Thanks for your time and consideration.

Michael to me…

If you had presented it as a business marketing system instead of a make money online/Internet marketing thing, I might be interested. Good luck! :-)

Me to Michael…

Michael,

We do present it as a business marketing system to help businesses
launch their own products through a simple, but effective marketing
system using a simple blog.  It is hard, however, to steer away from
the online/Internet marketing aspect because that’s what it is
essentially.  We give businesses, as well as individuals looking to
start a business, a real option when it comes to marketing and
promoting their business, products, and/or services.   We do have
leeway as far as the selling points and we will incorporate the
benefits our system has to offer from a business marketing system
standpoint.  We would love to have you on board and are willing to
make the necessary adjustments to make it happen.  What can we do?
Thanks once again for your time and consideration.

-Shannon

Michael to me…

I understand that, logistically, your system would work for any kind of online marketing. Under the hood it’s all the same engine. I get that. But perception is everything, and everything about your site from the domain name to the graphics create the perception of a make money online product, which most people think are scams.

My audience will not go for your product the way it’s currently packaged & presented. If I recommended it, I would lose their trust and get a lot of backlash, so I just can’t do that. Plus, you wouldn’t get many sales through me.

There is no reason why you can’t sell the same thing two different ways with two different domains (other than it’s extra work for you). That way you can appeal differently to different audiences, and take different marketing approaches for different segments. If you wanted to do a more “third tribe” style of packaging & presentation that focused on the business system benefits over making money, I could get behind that. Not only that, but you’d open up a new branch of JVs, too. I can’t be the only one who has these reservations.

Michael *(last name confidential)*

Me to Michael…

Thanks for the input, it is greatly appreciated.  I will concentrate on this launch as of now and then look more closely to marketing to different audiences at a later date.  I can keep you updated on our progress as far as making the product more appealing for your audience if you’d like.

Thanks again.

–END ALL–

This exact conversation sparked my “awakening” and I hope you can see why.  Michael, had just told us, our (Maxblogmoney’s) approach will not work for the majority.  Even though our product is valuable, informative, and true, it would not survive in most markets because of its connotation (the vibe it gives off).  No good huh?  Actually it is very good, and I want to give Michael HUGE kudos  for his input, for it has opened my eyes to the harsh, but true reality we need to face if we want to survive in the Internet Marketing world…  For most people, making money online is a fantasy.  Even though it is possible and easier than you may think, societies perception has made it hard for it to be that easy.  As marketers, we need to adhere to these unwritten laws and accompany any and every audience the Internet sends our way.  Do not get caught up in the idea of making tons of money online.  Get caught up in the idea of  building a true business to help you, and others, reach your goals and your dreams.  The results can only be positive…

This was my awakening…

-Shannon Murphy